Hilton hosts first immersive brand showcase in India, confirms plans to double brand presence in next five years

Hilton brought its global brand experience to India with the country’s first-ever hospitality Brand Showcase on Tuesday.

The event featured 10 of Hilton’s 24 brands, brought to life through galleries, interactive zones and live experiences. The chain said it will double its brand presence in the country in the next five years and also announced its first LXR Hotels & Resorts property in India which is slated to debut in Bengaluru in 2026. The new hotels put the company on track to triple its luxury estate in the years to come, Hilton said in a statement.

Christopher J. Nassetta, president and CEO of Hilton said India is a critical part of Hilton’s global growth strategy.

“As one of the world’s largest and most dynamic markets, it represents a major opportunity across brand segments – from luxury to premium economy. Our Brand Showcase represents our intention to scale rapidly, deepen relationships with our existing owners and new partners, and deliver exceptional stays for travelers across India,” he said. “Hilton is on an ambitious growth trajectory in South Asia, and this immersive experience gives our guests and owners a deeper understanding of our commitment to contribute to India’s growing travel and hospitality sector,” he added.

With more than 1,000 hotels across Asia Pacific, and plans to grow to 10 times its current portfolio in India with Hilton’s strategic licensing partners, the company’s commitment to this region is 'stronger than ever', said Alan Watts, president, Asia Pacific, Hilton.

“With the Brand Showcase, we took the opportunity to demonstrate the power of Hilton’s brands and the scale of opportunity ahead in India. With strong momentum in 2025 and a clear vision for the future, we are investing, expanding, and ensuring Hilton has a presence everywhere our guests want to travel in India,” he added.

Hilton highlighted 10 of its brands, with five trading brands; Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn, and Hampton by Hilton and soon to debut brands, spanning luxury segments like the Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Signia by Hilton, to lifestyle brands such as Curio Collection by Hilton and the focused service Spark by Hilton brand.

“India is bold, fast-moving, and shaping the way the world travels. Our goal here is simple: meet guests wherever they are, with the right brand, in the right place, at the right time. From the iconic Waldorf Astoria to the energetic Spark by Hilton, our diverse portfolio is built to serve India’s equally diverse travelers. This Brand Showcase is a celebration of that vision, and we’re only just getting started,” said

Alexandra Jaritz, senior vice president, Brand Management for Asia Pacific, Hilton.

Set to debut in Bengaluru this year, Slohh by Roach, Curio Collection by Hilton will be Hilton's first lifestyle hotel in India. Conrad Hotels & Resorts will debut in Jaipur and the chain said it will also launch its first Signia by Hilton hotel in Jaipur in 2028.